Amusingly current advertising for UPS in America runs under the by-line of "What can brown do for you?" The press release announcing the launch of the Ad campaign (way back in 2002) can be found here. I particularly like the comment from Dale Hayes, vice president for brand management, that " ...... [B]rown is more than a color – it's a tangible asset that people associate with all the things that are good about our brand." (Brown, you see, is the corporate colour of UPS.) Just about sums up The Great Bottler's stature in New Labour doesn't it?
It must be my warped sense of humour but when I first discovered this, I had a vision of a whole bunch of UK residents, if they knew about it, getting in touch with UPS and sounding off about the PM - answers of the ilk of 'resign', 'call an election', &c flooding in to their corporate offices. But then I suppose our American cousins would have a huge sense of humour failure if that were to happen. It'd still be fun though, don't you think?
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